HP THAT’S PLUS -
Project realized with Hugo Richel for the CGI.
To show people how HP + makes their printers smarter, the campaign features HP + as a lovable little character in the form of a + that sits in the real world of a lonely printer.
I helped make a series of visuals where the character is placed in a rich environment that refers to a specific characteristic of the printer. I realized the generation of the cloud in the form of + and the fur in the form of the +.
Art Direction by Hugo Richel
Produced by ONSHORE STUDIO
Creative Direction by Wieden+Kennedy
I helped make a series of visuals where the character is placed in a rich environment that refers to a specific characteristic of the printer. I realized the generation of the cloud in the form of + and the fur in the form of the +.
Art Direction by Hugo Richel
Produced by ONSHORE STUDIO
Creative Direction by Wieden+Kennedy
— ROLE
Grooming
Simulation
Motion Designer
— SOFTWARE
Houdini
Octane
— DATE
2021
![](https://freight.cargo.site/t/original/i/a8018dabc3e13641000171273344543b0de539cc249daefb15fc9ecbf95b7fb5/furry_fur-hp_houdini.jpg)
![](https://freight.cargo.site/t/original/i/d74211aaee40dbbac4054f3474a737a208600263d4a379201401ba9f5c99aed0/furry_fur-hp_houdini_entire.jpg)
![](https://freight.cargo.site/t/original/i/e82bf0d4a465d092035c2346c78ff7e2130035a4117209c5d3ee1aaddc3078eb/cloud_hp_plus_houdini_simulation_tamisier_alexandre_motion_design_designer_2.png)
![](https://freight.cargo.site/t/original/i/e82bf0d4a465d092035c2346c78ff7e2130035a4117209c5d3ee1aaddc3078eb/cloud_hp_plus_houdini_simulation_tamisier_alexandre_motion_design_designer_2.png)
![](https://freight.cargo.site/t/original/i/c907b6e97b4c7c623648b2eb28ced45e66fc580c6790e4e8310faf3b0babd609/furry_fur-hp_houdin_final.jpg)