HP  THAT’S PLUS - Project realized with Hugo Richel for the CGI.

To show people how HP + makes their printers smarter, the campaign features HP + as a lovable little character in the form of a + that sits in the real world of a lonely printer.
I helped make a series of visuals where the character is placed in a rich environment that refers to a specific characteristic of the printer. I realized the generation of the cloud in the form of + and the fur in the form of the +.

Art Direction by Hugo Richel
Produced by ONSHORE STUDIO
Creative Direction by Wieden+Kennedy

— ROLE
Grooming
Simulation
Motion Designer

— SOFTWARE
Houdini
Octane

— DATE
2021